Busting The Hustle Myth


A particular video made its way around YouTube a couple years ago which turned self-made millionaire Tai Lopez into the talk of the internet.  The video was of Lopez showing off his shiny new yellow Lamborghini in his garage.

In front of his new supercar was a floor-to-ceiling bookshelf filled with books Lopez claimed to have read.

“You want to know what’s more important than this new Lamborghini?  Knowledge.”

This video was the height of the glorified hustle, the notion that you’re not a millionaire because you’re not working hard enough, waking up early enough, reading enough books. Messages like this are rampant, especially on the internet.  People seem to think success is defined solely by lofty goals and outlandish routines. 

It’s not.  

Success is subjective.  Waking up at 4am and biking ten miles every morning isn’t necessarily the universal answer to losing weight.  Sure, it may work for some, but for others it may be completely unreasonable and even counterproductive.  It’s an easy way to burn yourself out, which could be a step backwards in your journey towards success.

Bodybuilders don’t develop their physiques by working every muscle every day; their workouts are spread out intentionally throughout the week, focusing on one part of the body at a time, even allotting one or two days for rest. The process takes time. 

Motivational media is today’s zeitgeist.  A lot of creators on Instagram, YouTube, and Facebook want to rake in the likes by creating content that helps viewers get off the couch.  Are those creators actually practicing what they preach? Did Tai Lopez actually read every single one of those books?  Who knows.

What’s important is learning yourself.  Know yourself well enough to define when you’re productive and when you’re not. Inspiration doesn’t follow a set schedule. 

If you’ve figured out reading 1 book per day is the key to you being successful, then go for it.  

However, most people may realize they don’t fall into this category, and despite what all those internet motivational videos tell you, that’s okay. 

Kevin Grosch